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2018年07月23日 08:11  点击:[]

报告题目:Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

报告人:徐立臻 副教授 美国佐治亚理工学院

邀请人:李文立 教授


个人简历: Lizhen Xu is an Associate Professor of Information Technology Management in the Scheller College of Business at Georgia Institute of Technology. He received his Ph.D. in Information Management and M.S. in Economics from The University of Texas at Austin, and his B.E. in computer science from Tsinghua University, China. He specializes in quantitative research methodologies that involve both analytical and empirical modeling. His interdisciplinary research interest lies in the economics of information systems and its interface with marketing and operations management. The substantive areas of interest include: online advertising and search engine marketing, mobile analytics and user behavior, online reviews and service management, among others. His papers have been published in academic journals such as Management Science, Information Systems Research, Journal of Marketing Research, Production and Operations Management, Journal of Management Information Systems, and Decision Analysis.


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